Turning an idea into reality is challenging enough for entrepreneurs, but doing so in 48 hours adds a little drama—and a lot of pressure—to the mix.

Yet it’s the excitement of unleashing all that creativity that makes NAU Startup Weekend such a meaningful event for participants. Starting at 4 p.m. Friday, Oct. 4, students of all backgrounds will gather to make one-minute pitches in the du Bois Ballroom, recruit teams, and begin the work of launching a startup by Sunday afternoon.

Coaches and mentors assist the teams, which consist mostly of students with technical, design, business and startup backgrounds, although anyone can join in, including non-students.

Over Saturday and Sunday, the teams validate ideas and build at least a minimally viable product. On Sunday, they make their final pitches, demonstrate their prototypes and receive feedback from a panel of expert judges.

One team will win a year of business incubation in the LaunchBox Student Business Incubation program through the Northern Arizona Center for Entrepreneurship and Technology, which is organizing the event. The team will also receive a seed grant of up to $3,500 from NAU.

Martin Casado, who received his bachelor’s degree from NAU and now serves as chief technology officer of networking and security at VMWare, will deliver a keynote presentation at 6:15 p.m. Friday.

Check the official event page for a full schedule and to register.