NAU Athletics gives logo and Louie bold new look

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Updated 12:30 p.m. Saturday, April 26: Due to inclement weather, NAU Athletics has canceled the Blue-Gold Spring Football Game. Read more…

Northern Arizona University Athletics will publicly unveil its new look during its spring football game at 2 p.m. Saturday, April 26, at Lumberjack Stadium.

Fan gear featuring the new logo and Lumberjack mascot will be available at the pre-game celebration at noon and during the Blue-Gold Spring Game. Full rollout is set for all 15 intercollegiate team uniforms in the fall.

The new logo and mascot succeed a decade-old design and reflect strength, pride, heroism, determination and hard work—insights student-athletes, alumni and the university community shared with the design team. The logo retains the symbolic axe that connects a century of students to their NAU experience.

“We are proud to unveil the complete new identity of NAU Athletics as it is part of the transformation taking place on campus and in the community,” said Lisa Campos, vice president for Intercollegiate Athletics. “Our goal was to unite all stakeholders behind a single vision for the NAU Lumberjacks that elevates the athletics program, embodies the spirit of the region, and inspires northern Arizona, and I believe that we accomplished the goal.”

Samples of the new team uniforms will be on display. NAU Football will wear its new uniforms during the first game of the 2014-15 season, a debut that head coach Jerome Souers anxiously awaits.

“There’s a whole new vision up here now that started with President John Haeger and Dr. Campos that trickled down to all of us coaches, our players and our fans,” Souers said. “It’s an exciting time to be a Lumberjack. The new logo is big and bold, and it’s something we are proud of.”

Fans can pick up new athletics gear in Flagstaff at the NAU Bookstore, Everywear U and University Text and Tools, and at Just Sports locations in Chandler Fashion Square, Scottsdale Fashion Square, Tempe Marketplace and Arizona Mills.

“I can’t wait for our team to show off the new uniforms when we hit the court this fall,” said Jack Murphy, men’s basketball head coach. “The mountain within the logo signifies strength, and that’s what we see in our student-athletes, whether it is in the classroom or in sports. They are dedicated and committed.”

NAU Athletics worked with SME, Inc. over the last year to develop the strategic brand and identity, engaging students, athletes, coaches, fans and alumni throughout the state.

Athletics also launched a revamped website, designed to showcase athletics news, optimize use of multimedia and integrate social media.

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