For the second year in a row, Northern Arizona University was ranked No. 1 in the nation for social media engagement by Rival IQ and Up&Up.

The study looked at the social media channels of 338 Division I colleges and universities between August 2016 and May 2017. Using software to analyze more than 316,000 tweets, 170,000 Facebook posts and 79,000 Instagram posts, Rival IQ, a company specializing in social marketing analytics and insights, teamed with Up&Up, a marketing agency for higher education, to rank effectiveness, provide deep analysis and highlight best practices.

“We’re honored to be recognized as the top-performing university for social media engagement for the second year in a row,” NAU President Rita Cheng said. “It’s a testament to the camaraderie and spirit of the entire NAU community who can’t help but share how proud they are to be Lumberjacks.”

John Gallagher, head of marketing at Rival IQ, said alumni, students, fans and the community can drive engagement, regardless of a school’s size.

“Our social media presence is an extension of Lumberjack life,” said Maria DeCabooter, social media strategist at NAU. “Social media changes all the time, but great content remains the core element of our social strategy. We listen, respond and engage with our audience in efforts to match the enthusiasm of our campus, community and the Lumberjack spirit on social media.”

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