Northern Arizona University has placed itself at the top of the mountain when it comes to social media engagement.

The high-profile university nestled in an acclaimed natural setting was ranked No. 1 by Rival IQ and Up&Up in what the companies described as “the first ever study of the effectiveness of social media across leading universities in the United States.”

According to their news release, Rival IQ used its software to analyze social media posts from 338 institutions of higher education, looking at university-level account posts from June 2015 through May 2016. Up&Up then leveraged its expertise in the field of marketing for higher ed to rank effectiveness, provide deep analysis and highlight best practices.

“The success of NAU always comes back to people and place,” said NAU President Rita Cheng. “That’s true not only for those who visit campus, but also for our online interactions. There’s something about NAU and Flagstaff that captures the imagination and makes people feel comfortable. I’m proud that our social media reflects that personality.”