University Marketing’s campaign focusing on “The Difference That Matters” has started to appear in newspaper ads and elsewhere.

This campaign asks “What Matters to You?”, and students and faculty share their stories about the NAU experience.

Ads will run all summer in a number of venues includingThe Arizona RepublicThe Wall Street Journal, on billboards around Phoenix, at Sky Harbor Airport and in shopping malls, and on the radio.

Prototypes of the ads appeared in the May 3 Inside NAU